Research and careful examination is the backbone to any decision making process.
Watching JNLR in Ireland, RAJAR in the UK, Neilsen/GfK in Australia and others we see a number of clear trends;
Audience FM shows Irish listenership trending significantly downwards while the UK market holds steady. What is the difference between the two?
DAB Ownership shows a surprisingly high penetration for digital radio receivers in Ireland, yet there is nothing on it. This is opportunity waiting to happen.
Looking at DAB growth abroad and applying it to JNLR data will not only show you the potential for digital radio but it may even shock you. See Audience DAB+ for how many ears there are to win.
Next: Audience FM