Radio reaches 78% of the population through a traditional AM/FM receiver, while less than 10% listen on a mobile device. When it comes to the share of time spent listening, radio shoots up to over 90% while audience on mobiles halves.
The pure simplicity of radio is hard to beat. It’s a box which sits in your home or car which when turned on plays music, news or a talk programmes from a station you like.
It always works and is never interrupted by text messages, Facebook updates, phone calls or any of the myriad of interruptions you experience with a mobile device.