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During this quarter we continued our transmission power tests by going the opposite direction to Q3 tests and turning the transmission power down to just 50w. Again the results were surprising with such low power offering reasonable coverage of Dublin city and its main suburbs. As expected, building penetration in the city centre was greatly affected but as Ireland is generally not a high-density country this bodes well for the roll out of digital radio nationally.
A lot of our time in Q4 was spent in meeting rooms rather than transmission rooms.
Firstly we were laying the foundations for expanding into Cork & Limerick where upgrade works are required at each site to facilitate the trials. We are happy that the works are now agreed and hopefully will take place during Q1 2013.
Secondly we have received tremendous support from the Broadcasting Authority of Ireland in relation to the licencing of new content services. As a direct result of this we are able to trial a number of new radio formats across 2013. The first of these new services, Love Radio, has just gone on-air bringing the number of DAB exclusive stations on the trial to four. Our feeling is, now that the trial is establishing itself, the number of services will continue to grow.
Thirdly, and very excitingly, we are exploring the possibility of a cross-industry digital radio group. As we have learned from Australia, Germany and other countries where public/commercial broadcasters, regulators and mux operators work together amazing things can happen.
We look ahead to 2013 with a very positive outlook.