IS DAB A SOLUTION LOOKING FOR A PROBLEM?
The exact same was said when FM was first developed. It’s ability to grow the market and offer more stations at better quality were unwanted innovations at the time.
HASN’T RTE HAS DONE THIS ALREADY AND IT FAILED?
RTE launched new DAB services just as the country fell to the financial crisis in 2008 and were left to go-it-alone. In a prudent move, they halted expansion of transmission areas and programming until cross-industry progress resumed.
The only DAB licences issued since have been trial licences with many restrictions on duration or any form of commercial operation.
RTE’s recent decision to withdraw from DAB is a financial one. While main services like Radio One and 2FM will remain, the closure of services like RTE Gold opens opportunities for commercial broadcasters.
HASN’T DAB FAILED IN THE UK?
Digital radio is a huge success in the UK where it accounts for almost 60% of radio listening, compared to 40% for traditional AM/FM.
WILL DAB CANNIBALISE THE ADVERTISING MARKET?
Broadcasters are maintaining and in many cases increasing their advertising share by using DAB as an additional revenue stream. In the UK, the industry broke all records when 2018 became their biggest turnover year to date.
WHY ONLY TEN STATIONS?
We are in a transition phase between original DAB and the newer more efficient DAB+ codec. Each station on the multiplex will broadcast on both DAB and DAB+ allowing for the greatest reach with current digital receivers.
It will also allow a reasonable time period for listeners to convert or upgrade their radio to DAB+ so when we convert to DAB+ only the maximum audience will be carried forward.